Blogging and the Imaginary Quality Bar

2025-09-18T00:00:00Z

Recently I realised that I’ve developed a self-imposed quality bar for blog posts. They need to be a certain length, and have a certain substance to them. They need to be generally useful in some way I can’t quite define, to some imagined future audience. They need to have images to break up the page, and opengraph data for when they’re linked to on social media. But… maybe they don’t? Those things all make sense for longer “article” type posts, but not so much for a personal blog.

I’ve done some fiddling so that I can make posts without all that extra stuff. We’ll see how it goes. The posts won’t be distinguished on the site (yet?), but I have set up separate RSS feeds for just short form posts and long form posts in case subscribers are radically opposed to one or the other. Now I can start blogging like it’s 2005 again. But hopefully with a bit less cringe.

I’ve been staring at this post in my editor for about five minutes. The urge to make it longer, more thorough, more article-like is really strong. This entire paragraph is only here as a compromise with myself so I can actually save and commit the post.

The Curse of Knowledge and Blogging

2025-05-16T00:00:00Z

Finding a picture to go with a blog post about blog post ideas is hard, OK?

The single worst part about blogging for me is trying to come up with ideas for what to write about. Not because they’re hard to come up with, but because every idea seems too basic or not worth talking about. Seems.

It’s not just me, either. My friends will occasionally describe some interesting problem they’ve dealt with, and I’ll chime in with “you should blog about that”. Almost invariably the response is something like “it’s not that interesting”.

There’s a cognitive bias called the curse of knowledge¹. Basically, once you know something you can’t accurately reconstruct your previous state of mind from when you didn’t know it. You can struggle to do something for hours, piecing together scraps of information, using all kinds of specialist knowledge, and as soon as you’re finished it all seems so basic why would anyone want to read about that?

Other mental obstacles

Of course, nothing involving people is as simple as having one cause and an obvious solution. Even when I get over the “it’s too basic” road bump, there are other issues. Looking back over some of my posts, I get a horrible cringe-y feeling and the question of “why would anyone be interested in reading that?!” arrives unbidden. Even though I know that I’m interested in reading similar posts written by other people. I’m hesitant to attach labels to everything, but imposter syndrome says hi.

I think there’s also a cultural issue at play. British people tend to be somewhat reserved and downplay their accomplishments, especially when compared to people from the US². When I worked for a certain multinational ~~ad conglomerate~~ search engine company we actually had training on how to do performance reviews and speak about ourselves more like our US counterparts.

Put all these things into a cauldron, add a lizard’s leg and howlet’s wing, mix it all up, and you get a brain that despises the idea of blogging about anything. Great.

Dealing

So, now the problem is well-defined, what do we do about it? Clearly I am the best person to be offering this advice, given it’s been four months since my last blog post.

The best counter to the Curse of Knowledge that I’ve found is keeping notes, like a lab notebook. If you finish something and have dozens of links to different resources that you had to piece together, it’s probably something interesting and worth talking about even if it doesn’t seem like it any more. Or maybe you didn’t need a lot of references, but you had to write a lot down to make sense of something, or needed to draw diagrams to solve a problem. Again, probably interesting.

The other issues I’ve mentioned are not so easy to overcome. I’m also not going to try and perform therapy in the form of a blog post! What I personally do is keep a list of topics to write about (that have already passed the “probably interesting even if my brain doesn’t agree” check), and occasionally when the stars align I’ll feel like plucking one off the list and turning thoughts into words.

A call to action

If you’ve got a blog and haven’t written anything recently because you “don’t do anything interesting”, go write something! I promise that someone will be interested. Hell, feel free to send me a link and I’ll be interested for you.

If you don’t have a blog then why not start one? There are lots of great articles out there about why-you-should and how-you-can. And as a bonus, blog posts about how you set up your blog are super interesting. That’s one post sorted already!

As the open internet is slowly subsumed by massive corporate interests, and gummed up with spam and AI slop, the voice of real humans is becoming more and more important. Maybe we can — one blog at a time — get back to the ’90s internet that was full of individuality instead of today’s which is full of ads and spam?

Photo by Mika Baumeister on Unsplash

There’s also something called “Familiarity Blindness” that people like to talk about. It’s a much better name. The only problem is that I can’t find any actual published works that talk about it. No-one authoritative defines or mentions it. It just popped into existence a few years ago. Maybe it’s an LLM hallucination? ↩︎
My favourite commentary on this is Stephen Fry talking about American vs British comedy. ↩︎

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Blogging and the Imaginary Quality Bar

The Curse of Knowledge and Blogging

Other mental obstacles

Dealing

A call to action